Title: IS-F Come Play Invitation Client: Lexus of Brighton
Starting as a standard printed invitation, Lexus of Brighton decided to give this invite some personality and interactivity.
The invitation arrived to select clients on a Flash keyring drive. As soon as it was inserted into a PC the invitation came to life.
A 3D light beam was created, sweeping from behind the car and zooming toward camera as animated text offered clients to… COME PLAY.
It also allowed clients to book in a time to test drive the new IS-F and check out it’s stats online.
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